Why do you need your own “Coach for Life”?

So over the past 4 months some of you may have noticed a huge change in how we operate at the box.

When most of you first started training at CrossFit Cambridgeshire, the first thing that happened was you were taken through a group foundation class. We recognised that in order to get the best transition into classes this needed to improve. New members entering the gym are now given there own personal “Coach for Life” and taken through a 15 hour 1-2-1 foundations course. This gives us a better understanding of each member’s ability and ensures a smoother transition into classes.

For the new members, maybe you realised at the time—or maybe you didn’t—but having your own personal coach is a fairly unique concept in our broader community. We don’t want to be like every other CrossFit box/gym.  We want to make sure that you have a personal coach, one who understands you and what you’re aiming for. Ask friends who workout at another gym in a different city, and chances are they probably don’t have a personal coach in their corner.

But have you ever thought about why we do it this way?  Why we think it’s best for you to have a consistent coach for the duration of your time with us?

I can assure you it wasn’t an arbitrary decision. We do it this way because we think it’s the best way to help you be successful with your long term fitness plan.

Let me sidetrack for a moment here and say this:

Is the fitness industry working at its best?

We have to ask this because most people who become personal trainers, or boot camp, or spin class, or yoga, or even many CrossFit instructors do it for an average of one to three years and then they quit and move on to something else because they realize they’ll never make a living in the fitness industry.

The common CrossFit industry standard is also fundamentally broken from the bottom up. It’s completely upside down on its head.

This needs to change quick!!!

The truth is there are very few full-time, career fitness coaches today (let alone professional coaches). Most fitness instructors have other jobs, and they coach on the side (sometimes just to get a free membership in exchange for their coaching services).

For the client, this means one of two things:

  1. The part-time coaches at your gym aren’t that invested in you
  2. Just as you get to know and develop rapport with you a trainer or coach, he leaves!


This was definitely the case for a member that came to us not so long ago. They were looking for a stable coach in their life and was struggling to find one.

“In my last gym I went through 4 separate coaches in two years…because trainers kept quitting. One trainer would just get to know me, and then he would leave and I would lose my routine…It was just a constant cycle. And it wasn’t working for me…I was looking for someone—a coach—who could help me, and who was focused on the health side, as opposed to the competition side,” he said.

We’re part of a movement that’s changing this. We have found a way to help coaches become career coaches able to make a professional living in the fitness industry. And because of this, coaches stick around and are able to offer you more coaching security by providing you with an invested coach for life.

Our aim with the coach for life concept is for you to have someone to manage your health and wellness for years to come—the same way you have a family doctor, accountant, lawyer, and maybe even hairdresser for the duration of your entire life.

This doesn’t mean you can’t work with other coaches, of course. It just means your personal coach—the one who put you through your first day experience at our gym, who trained you during personal training, and who probably still coaches many of the classes you attend—is invested in your progress.

This also means if you ever want more personal training, or an individual program to work on specific weaknesses, or you find yourself needing rehab from an injury at some point, or you want some diet advice, or you just need someone to vent about life, you have a personal coach to turn to.

We’re well on our way! We’re part of a larger business network called the MadLab Group—a group of gym owners who have all embraced the concept of the coach for life to bring you the results and attention that you deserve.

A long standing member and personal training client recently came to me and had this to say…

“It doesn’t make sense to do it any other way. If we have a coach monitoring our fitness, then we won’t need a doctor as much…I’m not the same person I was 20 years ago.

My needs change as I age, so why would I want to navigate that on my own?

I wish more people would recognise the importance of having long term fitness goals. It’s your body. If it breaks down like your car, you can’t just buy a new part. You have to invest in it long term.

You’re going to have it your whole life, so why would you not try to take care of it? And why would you try to do it on your own?

The biggest thing I have learnt in our PT sessions is stamina. I hit the golf course and by the end of 18 holes, my friends are fading and I’m just getting into it”

Coach Lee

Here is a video of coach lee explaining all

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